EMILIO ALIX FOR PEPSI - LIVE FOR NOW COMMERCIAL

 

Pepsi has just unveiled the first commercial of its new global campaign, "Live for Nor", announced last week.
The notice shows American singer Nicki Minaj, while the "soundtrack" you can hear her hit "Moment 4 Life".
However, the Argentines will see in this campaign another familiar face. This is Emilio Alix, a renowned Argentine model, the local agency, Civil.
Alix last starred in campaigns for leading international firms such as Cartier, Dior Homme, Kris Van Assche and Rochas, besides having marched in major fashion weeks in the world.
The notice of Pepsi, directed by Fredrik Bond, with his female counterpart manages to stop time to take a sip of soda. Thus, both can enjoy different experiences, from a fashion show to a Nicki Minaj concert.
The ad will begin airing Monday on American TV, under the slogan "Now in the Moment" (Now at the time).
For the same year, the beverage brand has just signed an agreement with Paramount, regarding his upcoming 3D film, which will star the singer Katy Perry